The quality of data determines the scale to which the marketing operations can be automated in the customer service process. Data Cloud is a customer data platform (CDP) that provides all the information about your customers. The customer profiles are stored in Data Cloud for business use by the sales, customer service, and e-commerce departments. Salesforce Data Cloud offers business marketers the opportunity to bring data from different sources in one place and use that data to create extraordinary marketing strategies. Its easy integration into Salesforce platforms like Marketing Cloud Engagement, Account Engagement, and Sales Cloud makes Data Cloud a great integrated data management system for many reasons.
This article lists the top six benefits of Data Cloud for Marketing Businesses.
Data Cloud Benefits for Marketers
Enhanced Personalization
Generic marketing strategies and ways of communication do no good to businesses like personalized messages. Personalization impacts customer’s sentiments by making them feel seen, understood, and heard. This also ensures that every customer receives a specific answer to their inquiry. Salesforce Data Cloud uses advanced AI to analyze sentiments through customer data and predict future behaviors. This allows businesses to deliver personalized services, solutions, content, and offers.
Salesforce Einstein Personalization uses Data Cloud profile and item data graphs, calculated insights, segments, and real-time behavioral data to generate unique, personalized content experiences for customers. Data Cloud also provides real-time data points to advance marketing strategies and personalize marketing communications in email marketing and social media advertising.
Real-Time Data Analytics
Salesforce Data Cloud helps businesses break down data silos, get a deeper understanding of their customers, and use artificial intelligence to build smarter applications. It offers various products and tools that can be used to analyze data with data connectors for CRM Analytics, Tableau, and Salesforce. With real-time data streaming, the user does not have to wait hours, or days, to get results. Instead, it analyzes and processes data in real-time, saving a lot of time which is very important in marketing. You can react to customer behaviors instantly, and respond to queries in no time enhancing customer experiences.
For instance, a customer adds a few items to the cart on your shopping website and leaves the website without purchasing the items just before making the payment. As a business, you would want to know the reason behind the customer not going ahead with the purchase so that you can instantly generate an automated personalized message or email with either a discount coupon or any other offer to persuade the customer to complete the purchase. Salesforce Data Cloud provides you with such information so that you react to it promptly to increase conversion rates.
Know more about Salesforce Data Cloud for Marketing.
Seamless Activation to Any Channel
Data Cloud can be seamlessly integrated into various channels ensuring that personalization reaches the customer at every touchpoint through AI recommendations, decisioning, journey automation, and more.
Data-driven customer journeys make every journey touchpoint more timely and relevant, activating Data Cloud audiences with data points that impact content, channel, and frequency.
Zero-copy Architecture
Salesforce Data Cloud’s Bring Your Own Lake (BYOL) Bidirectional Zero Copy integration with Snowflake. This architecture lets Salesforce use query data from external sources and Datalakes like Databricks and Snowflake directly without moving or duplicating data. This allows customers to access and analyze data in real-time on-demand so that they can ensure that the value of their external data investments is maximum without having to store their data on the Salesforce platform. This architecture offers several benefits like reducing maintenance costs, increasing data freshness, and breaking down data barriers for employees in an organization.
Unified Customer Profile
When businesses have to navigate through different platforms to collect data, this impacts their interactions with their customers, which in turn affects their productivity.
Salesforce Data Cloud provides all information about customers and prospects on one platform by creating a unified customer profile so that there is no unnecessary switching between platforms to access information. It brings together data from several sources like email communications, event registration, social media, customer purchase history, etc., and presents it to the user in a single and inclusive view. This allows businesses to customize their marketing strategies and efforts according to the customer’s preferences.
Bring Your Own AI
Einstein lets users easily integrate their model with Data Cloud into it and leverage such integration to create segments, enrich customer profiles, and customize the end-user experience across various channels.
Data Cloud has open data capabilities by allowing you to “bring your own” AI. Salesforce Einstein Studio lets SageMaker, Amazon’s cloud machine learning platform, be used directly with Einstein. This provides access to highly curated data in real-time across Customer 360 in SageMaker while eliminating the time and cost that it takes to manage ETL jobs.
Evon Technologies is a leading Salesforce Consulting & Implementation Company which helps businesses achieve operational excellence. Our skilled team with years of experience helps you fully harness the potential of Salesforce Data Cloud for Marketing. We help you get the most out of your Salesforce CRM! Write to us at sales@evontech.com and book your free consultation.
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